DIGITAL + PUBLIC RELATIONS
in collaboration with a.s.a.p.r. ink!
Coastal Hospice is a hospice and palliative care organization serving the Eastern Shore of Maryland. In partnership with a.s.a.p.r. ink! we provided strategy, messaging, and public relations to Coastal Hospice.
THE FOLLOWING GOALS WERE ESTABLISHED:
• Create a social media strategy to increase awareness and drive key messaging
• Develop content to increase engagement across Facebook, Linkedin and Instagram
• Design streamlined imagery to promote brand consistency
We delivered a content calendar with a variety of content categories to promote key messaging. The categories included a "Community Comments" series to share family testimonials, a "Volunteer Voices" series to raise awareness of their volunteer department and a "Hospice Myths" series, which ran during National Hospice Month and provided informational graphics to dispel common hospice myths.
All graphics are created in line with the Coastal Hospice brand standards, adhering to their brand colors, fonts and overall aesthetic.
SCOPE OF WORK
Social Media Strategy + Content Creation + Messaging + Public Relations + Copywriting
Organic Audience Growth
Average Post Engagement
Organic Reach Growth