DIGITAL + PUBLIC RELATIONS 

 in collaboration with a.s.a.p.r. ink! 

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 ABOUT 

Coastal Hospice is a hospice and palliative care organization serving the Eastern Shore of Maryland. In partnership with a.s.a.p.r. ink! we provide strategy, messaging, public relations and more to Coastal Hospice.

THE FOLLOWING GOALS WERE ESTABLISHED:

• Create a social media strategy to increase awareness and drive key messaging

• Develop content to increase engagement across Facebook, Linkedin and Instagram

• Design streamlined imagery to promote brand consistency

We delivered a content calendar with a variety of content categories to promote key messaging. The categories included a "Community Comments" series to share family testimonials, a "Volunteer Voices" series to raise awareness of their volunteer department and a "Hospice Myths" series, which ran during National Hospice Month and provided informational graphics to dispel common hospice myths.

All graphics are created in line with the Coastal Hospice brand standards, adhering to their brand colors, fonts and overall aesthetic.

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 SCOPE OF WORK 

Social Media Strategy + Content Creation + Messaging + Public Relations + Copywriting

 KEY RESULTS 

35%

Organic Audience Growth

572

Average Post Engagement

165%

Organic Reach Growth

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