BRAND + PRINT + DIGITAL + STRATEGY
At the beginning of 2023, Delmarva Chicken Association launched a 10-month awareness campaign to commemorate 100 years of chicken on Delmarva.
Piccolo Creative partnered with DCA to plan and implement the marketing campaign. A distinct brand mark was designed, audience segments were identified, and messaging was crafted to create positive buzz around the chicken industry.
The fully integrated campaign included organic and paid social media content, tv commercials, billboards, public relations, and advertising.
SCOPE OF WORK
Branding + Messaging + Marketing Plan + Ad Buy + Content Creation + Social Media + Graphic Design
Organic Reach Growth
(compared to previous 6-month period)
(over 6-month period)