At the beginning of 2023, Delmarva Chicken Association launched a 10-month awareness campaign to commemorate 100 years of chicken on Delmarva. 

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Piccolo Creative partnered with DCA to plan and implement the marketing campaign. A distinct brand mark was designed, audience segments were identified, and  messaging was crafted to create positive buzz around the chicken industry.

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The fully integrated campaign included organic and paid social media content, tv commercials, billboards, public relations, and advertising. 

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