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BRAND + PRINT + DIGITAL + STRATEGY

ABOUT

At the beginning of 2023, Delmarva Chicken Association launched a 10-month awareness campaign to commemorate 100 years of chicken on Delmarva. 

Piccolo Creative partnered with DCA to plan and implement the marketing campaign. A distinct brand mark was designed, audience segments were identified, and  messaging was crafted to create positive buzz around the chicken industry.

The fully integrated campaign included organic and paid social media content, tv commercials, billboards, public relations, and advertising. 

dca billboard final.jpg
100 Years Logo - full color knockout.png

SCOPE OF WORK

Branding + Messaging + Marketing Plan + Ad Buy + Content Creation + Social Media + Graphic Design

KEY RESULTS

810%

Organic Reach Growth

(compared to previous 6-month period)

250K

Paid Reach

15%

Audience Growth

(over 6-month period)

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